Can I assume everyone knows what a business to business peer group is? Maybe you've heard of them called Mastermind Groups instead. In either case the principles are those of Napoleon Hill and his colleagues that have been in use since the early part of the last century. In a nutshell it is a small group of people meeting regularly, using the power of small group dynamics that foster creativity...
I thought I would clear up some misconceptions about marketing. What Marketing Can Do For You and What Marketing Can't Do For You. We'll start with the positive. Over the years, I've had dealings with some business owners who have a rather skewed perception of marketing. They think you throw a few ads out there, get a couple of press releases printed and voila! You're a big success.
Every investor, whether in stocks, options, futures, property, business or any other form of investment, has the same three enemies. These enemies have caused more investment loss than all other reasons put together. I will identify these enemies for you and give you some tips for defeating them. The first enemy is fear. Everyone needs a certain amount of fear in order to function effectively in...
The next line could be, "Will it Derail Your Sale?" We have seen it go both ways, unfortunately. If a deal does blow up, everybody looses. The seller has spent six months of divided focus and many of the normal business development activities have been put on the back burner. His or her business will simply not be as strong if the business sale process is not completed.
Every start-up venture needs a business plan, yet many entrepreneurs do not realize a marketing plan is equally vital. Unlike a business plan, the marketing plan focuses on the customers. A marketing plan includes numbers, facts and objectives, but it is not primarily numerical; it is strategic. It is your plan of action - what you will sell, to whom you will sell it and how often, at what price,...
Are you having trouble getting a committee in your company to create a branding strategy for you? Do you find it a complicated task to come up with effective branding tactics? Does your existing branding campaign fall short of your expectations? Are you at a loss on what to do next? Why not consider getting corporate branding services? There are many consultants and firms offering such services...
nalyze this statement and think about the recent fee hike imposed on eBay store sellers. Could this be a reason why the fee hike was imposed? I certainly think it is a factor because eBay was created as a place that anyone can auction off just about anything for a quick profit. I know that it is tempting and that it is by far much easier to sell products on an eBay storefront and to rely on the...
It is one thing to develop a top business strategy and quite another to see that strategy effectively executed. Simply view this glaring figure from Fortune Magazine, which recently stated that “less than 10% of strategies effectively formulated are effectively executed.” As this statistic easily shows, organizations too often fall within the majority rather than the minority when it comes to...
So you may be wondering - what has the season for success got to do with your success now. Ultimately what we want in success isn't just one success, then trying again and achieving just one success. We want to be able to go in to flow states, we want things to work in an easy and relaxed manner and the healthy and positive way. We want to go with the flow and not cut against the grain. To do this...
Running your own business can be very rewarding however it is certainly challenging too. You'll find yourself working long hard hours and making difficult decisions day in day out, so it is definitely not an easy option. A heavy dose of realism and plenty of research is a must before you take that first step and approach your bank manager for finance.