Search marketing or search engine marketing (SEM) is all about harnessing the search engines for marketing purposes. For some, it's an obvious decision whether or not to use search marketing. Others need a little more convincing. But first, let's understand how it works...





Subject directories, unlike search engines, are created and maintained by human editors, not electronic spiders or robots. The editors review and select sites for inclusion in their directories on the basis of previously determined selection criteria. The resources they list are usually annotated. Directories tend to be smaller than search engine databases, typically indexing only the home page or...





There are two kinds of gateways: library gateways and portals. (See Lesson 3 for a discussion of portals.) Library gateways are collections of databases and informational sites, arranged by subject, that have been assembled, reviewed and recommended by specialists, usually librarians. These gateway collections support research and reference needs by identifying and pointing to recommended,...





Search engines compile their databases by employing "spiders" or "robots" ("bots") to crawl through web space from link to link, identifying and perusing pages. Sites with no links to other pages may be missed by spiders altogether. Once the spiders get to a web site, they typically index most of the words on the publicly available pages at the site. Web page owners...





Advertisement helps other business to reach out to new customer potentials and thus to optimized their own revenue in accordance with their own efforts to produce a quality product or service.





On this screen, the name you choose as "Your name", will be the name people see the mail being sent from. The address you use in "E-mail address", will be the email address people see the mail being sent from. Most people choose the email address they are sending from. For example: if your email address is me@me.com, you will most likely want the reply address to be me@me.com





Metasearch engines do not crawl the web compiling their own searchable databases. Instead, they search the databases of multiple sets of individual search engines simultaneously, from a single site and using the same interface. Metasearchers provide a quick way of finding out which engines are retrieving the best results for you in your search.





There is only so much space on the first page of major search engines for advertising; up to around 20 results for every search to be exact. Competition for top search rankings is driving up the cost for advertisers. Where and when will alternatives emerge to compete with the big three; Google, Yahoo and MSN?





Hopefully this tutorial will get you up and running with your new mail account with 34SP using Mail (for Apple Mac OSX). This tutorial assumes you have already set up your mailbox in Plesk and you just require mail set up to connect to that mailbox.





Strange things can happen for other reasons as well. Sometimes the relevance ranking systems that search engines use (and which they are reluctant to reveal), can throw off your search by ignoring some of the words in your search statement.





If you have not changed anything since the last time you checked / sent mail, do not adjust your settings simply close Outlook (Express), reopen it and try again later. If this has not resolved your problem you need to check your Outlook (Express) settings, making sure that the POP3 (and SMTP if applicable) server(s) are as in the screenshots, and that your full user name and password are...





This article shows how to use a Windows Mobile device with your 34SP mail account, it assumes that you are also using the additional SMTP service that 34SP can provide for you.TThe following screen collects your primary data, in here enter the relevant data in the fields, the username should be your full email address, if you wish check the save password box as well.





he following information is an aid to help you setting up your mailing list. To access the Mailing List configuration screen, you can either click the settings button in siteadmin, or by going to the following URL http://lists.yourdomain.ext/mailman/admin/listname (replacing yourdomain.ext for your domain name, and listname for the name of your mailing list. You will then be able to log in with...





For those who have purchased the spam filtering option, this tutorial will help you set up message filters in Thunderbird. Please refer to the Thunderbird website for further information. This tutorial assumes you are using IMAP to collect your mail, however the process is identical, if you prefer to use POP3. To set up a new mail filter, click "Tools" in the toolbar, then choose...





Some people assume if you make a few posts and then submit it to the search engines then the traffic will just come automatically. Unfortunately it’s not as easy as that. Be patient. Many search engines take weeks to get in the system. The most effective way of promoting any website is by creating valuable content. It is important to have something of value to offer to your visitors. Adding...













